01 / SEE IT
Where do people lose the thread?
Look beyond how the site looks. Explore the journey from being found and understood to making contact and being followed up.
The possible frictionTHE GHOSTING CHECK / FREE AI-POWERED SCORECRAFT ANALYSIS
Your customers aren't ghosting you. Your website is.
Find where your customer journey loses momentum. Our free AI-powered Scorecraft check reads your public website, asks a few questions, then emails you a tailored written report and PDF with what to fix first.
- FREE
- ABOUT FIVE MINUTES
- WRITTEN REPORT + PDF
GHOSTING CHECK / SCORECRAFT EXAMPLE ONLY
YOUR OPPORTUNITY MAP
A result you can do something with.
FOUNDUNDERSTOODTRUSTEDENGAGEDFOLLOWED UPCONVERTEDKEPT
SAMPLE PRIORITY / 02 / UNDERSTOOD
Make the offer clear before asking for an enquiry.
What might be happeningExample: a service page describes features, but not who the service helps or what happens next.
An interested visitor may leave before they can decide whether you are the right fit.
A useful first movePut the outcome, the ideal customer and one useful next step near the top of the page.
WRITTEN REPORT + PDF
Illustrative format, not an analysis of your website. Your own report is written from your website and your answers.
WHAT YOU GET
Find the gaps. Fix the ones that matter.
Not another number you are supposed to care about. A clearer view of what might be stopping a visitor from becoming an enquiry, and a sensible first move.
02 / PRIORITISE IT
What deserves attention first?
Separate the change that could help now from the bigger work that can wait. Your own answers fill in what a public website cannot reveal.
The practical first move03 / USE IT
Leave with something worth keeping.
Get a tailored written report and PDF you can read, revisit and share with the people who can actually make the changes.
The written plan + PDFTHE METHOD BEHIND THE CHECK
A score isn't the goal. A better decision is.
Ghosting Check is Scorecraft in action. AI helps read the public-facing website. A few business questions reveal what the site cannot show, like how enquiries are handled after someone gets in touch. The result follows the whole journey, not just a homepage checklist.
Explore ScorecraftSEVEN STAGES / ONE CUSTOMER JOURNEY
- 01Found
- 02Understood
- 03Trusted
- 04Engaged
- 05Followed up
- 06Converted
- 07Kept
From first search to the second sale. The right next step depends on where the journey loses momentum.
THE REPORT / NOT JUST THE SCORE
Clear enough to read. Useful enough to act on.
The check brings the site read and your answers into a written result. See the possible weak points, the reason each matters, and the changes worth considering first. Keep the PDF for a practical conversation with your team.
01
A view of the whole journeyFrom first impression to follow-up, not a page-speed grade dressed up as a business plan.
02
Where to beginRecommendations you can turn into a clearer page, a better enquiry path or a more reliable next conversation.
03
What an opportunity might meanIf your answers support an estimate, treat it as a scenario with assumptions, never measured lost revenue.
04
A report you can pass onWritten findings and a PDF, ready to discuss with the people who will make the work happen.
HOW IT WORKS
Your website tells half the story. You tell the rest.
01
Start with your website
The check reads public pages to understand the message, trust cues and paths into an enquiry. No login or site access is needed.
02
Add the missing context
Answer up to eight quick questions about the parts a website cannot show, such as enquiries, quotes and follow-up.
03
Get the report and PDF
Receive a written result showing where the journey may be going quiet and which first fixes are worth discussing.
THOUGHTFUL ANALYSISNOT MAGIC NUMBERS
WHAT THE CHECK CAN AND CANNOT KNOW
Useful insight starts with honest evidence.
AI can read public pages. It cannot see your private analytics, hear missed calls or know actual lost revenue just by visiting your site. Your answers add the business context. Treat any opportunity figure as an estimate based on what you share, not a guarantee of future sales.
Read how we handle your informationGOOD QUESTIONS
Before you put your site under the microscope.
Know what the check does and what the result is for before you begin.
Is the Ghosting Check really free?
Yes. The check itself is free. It is a useful first look, not the paid Kick Ass Audit. If you want help taking a finding further, that is a separate conversation.
Do you need access to my website or analytics?
No website login or private analytics access is needed to begin. The check reads public pages and asks you for business context it cannot see for itself.
Will the report tell me exactly how much revenue I have lost?
No website read can know that on its own. Where your answers allow an opportunity estimate, it is a scenario based on assumptions, not a measured loss or a promise of more sales.
What will I receive?
A tailored written result and PDF covering where the customer journey may be losing momentum and what to consider fixing first. We ask for the email address to send it to.
Is this the same as a bespoke Scorecraft build?
No. Ghosting Check is a working example of the Scorecraft approach. A bespoke Scorecraft experience is designed around your own customers, questions and business goals.
ONE SITE / A CLEARER NEXT MOVE
The next opportunity may already be on your website.
Find out where the journey needs your attention, then leave with a written plan you can use.