A result, not a thank-you page
Personalised insight, clear priorities and a practical next step, presented in your own brand.
SCORECRAFT / KICK ASS MEDIA
Ask better questions.
Start better conversations.
Your prospects leave with a useful next step. Your team starts the first call knowing what matters.
WRITTEN FOR YOUR MARKET · SCORED FOR YOUR GOAL · BUILT IN YOUR BRAND
THE IDEA
A lead magnet worth actually taking.
The visitor should leave with a clearer picture of their situation. You should know enough to make the first sales conversation genuinely useful.
Questions with a reason
Scoring, branches and result bands designed around your market, not a stock personality quiz.
Context your team can use
With the right permissions and integration, qualification and alerts can help the right person follow through.
SEE SCORECRAFT IN ACTION
Could your website be ghosting good customers?
Our free, AI-powered Ghosting Check reads your public website and asks a few questions about what happens next. The payoff: a written report and PDF showing where your customer journey may lose momentum and what to improve first.
Explore the Ghosting CheckFREE ABOUT FIVE MINUTES WRITTEN REPORT + PDF
A PROPER BUILD
Every question should earn its place.
We build the experience end to end: strategy, question writing, scoring, branded results, a report when appropriate and a responsible lead handoff. Voice can add depth, but only when a spoken conversation improves the outcome.
Explore voice diagnostics- 01Define the decision
What should the visitor understand, and what would make a good-fit enquiry?
- 02Design the assessment
Write the questions, dimensions, scoring and genuinely useful result bands.
- 03Connect the follow-through
Deliver the result, pass permitted context to the CRM and plan an appropriate next step.
ALREADY IN THE WILD
See an assessment-led site doing its job.
The Gabrielle Preston-Banks site gives founders a dedicated six-pillar Founder's Edge Profile alongside clear ways to work with Gabrielle. It's a real example of an assessment with a purpose, not a claim that our sample check above is a full client build.
VIEW LIVE SCORECRAFT SIGNATURE
Bespoke starts at £4,950.
Guide price for a defined assessment build; ongoing hosting and care from £149/month. More complex scoring, reporting or voice-led experiences are scoped separately. GBP ex VAT; usage is specified in your proposal.
ASK SOMETHING WORTH ANSWERING.
Let's make your expertise interactive.
Tell us the question your best prospects keep asking. We'll shape an assessment that deserves to exist.