Is speed to lead enough on its own?
A fast reply that says nothing useful can lose to a slower one that answers the question.
Read the issueFROM THE KICK ASS MEDIA STUDIO
The Memo.
Good ideas are worth keeping. Better ones are worth using.
Thoughtful notes for business owners who want a website that pulls its weight, a customer journey that keeps moving and systems that make sense.
SHARPER QUESTIONSBETTER CUSTOMER JOURNEYSIDEAS YOU CAN ACT ONTHE KICK ASS WAY
01 / THE LATEST NOTE
SPEED TO LEAD / FIRST REPLYIs speed to lead enough on its own?
A fast reply that says nothing useful can lose to a slower one that answers the question.
Read the field note
02 / THE READING DESK
Every issue so far.
One practical question a week, answered for UK service businesses.
FIND A QUESTION WORTH ASKING
2 issues
Where good enquiries go missing
A useful website does more than attract the right people. It helps them recognise the offer, take the next step and hear back with context.
Read the issue03 / WHAT WE PUT OUR NAME TO
Less noise.
More useful thinking.
The Memo makes space to think clearly about the parts of a business that are easy to overcomplicate. Every piece starts with a real question and aims to leave you with a useful next move.
01
Start with a real business question.
Not a trend for its own sake. A problem somebody recognises and wants to solve.
02
Make the reasoning visible.
We show the source of a claim or explain the basis for our thinking. No magic-number promises.
03
Leave you with a next move.
A useful prompt, a choice or a way to look again at the journey you already have.
A BETTER NEXT MOVE
Worth reading.
Worth using.
Choose one question worth asking about your business, follow it through, and see what changes when the pieces connect.